Work / Built for one client / Nori Hand Roll Bar

A Wix site that couldn't take a booking.

Eleven days to live on their own platform. First online booking two days later. Over $40,000 booked through it in month one.

Visit the site →Live
01

The business.

Nori Hand Roll Bar brings a chef and a full hand-roll bar to your event. The chef was a finalist on Morimoto's Sushi Master.

The food was never the question. Getting booked was.

02

What they had.

A template site somebody built quickly. Everything after that was Kevin, by hand.

“Customers would first have to message us on Instagram, call us on Yelp, or send an inquiry through our template-made website we paid someone to quickly do for us, followed by a bunch of back and forth messages with explaining to customers how to order, their total costs, all for them to not book us more over 50% of the time.”

Kevin · Nori Hand Roll Bar · Google review ↗

Half the people who wanted to book gave up before they could.

03

What they asked for.

In their words“We want people to be able to book online.”

Reasonable. Also the answer to a much smaller question than the one they had.

04

So we asked a different one.

What actually is a catering booking? Because it isn't a reservation.

A table reservation
  • A name
  • A time
  • A party size

Every booking tool does this.

A catering booking
  • A date — and a start time
  • An address inside the service radius
  • A guest count, with a minimum per protein
  • A menu built against those minimums
  • Travel, service charge and chef fee — each taxed differently
  • A deposit now. A balance later. A tip at the end.
  • A prep sheet for the chef
  • A certificate of insurance for the venue
  • Two events a day. That's the ceiling.

None of them do this.

Book online means quote, hold, collect and staff — online.

05

We already owned a restaurant platform. We didn't use it.

We Know Restaurants was live and running. Reusing it would have been faster for us and wrong for them — a table reservation and a catering booking are not the same thing wearing different labels.

So Nori got their own. Built for how they actually work, owned by them, not shared with anybody.

The shortcut was ours to take. The system was theirs to live in.

06

What we built.

Booking flow with live quotingGeocoded service-area gateLead-time & per-day calendar capsDeposit checkoutBalance & tip paymentCustomer portalOwner dashboardBookings, customers, promosPrep sheets & COITwo-way message threadsAutomated email & SMSPost-event feedbackSEO + local schema
norihandrollbaroc.com
Pick a date the calendar has already vetted.
Pick a date the calendar has already vetted.
norihandrollbaroc.com
Build the menu. Watch the quote move.
Build the menu. Watch the quote move.
07

What happened.

11 daysFirst commit to live on their own domain27 June → 8 July 2026
2 daysFrom launch to the first booking taken onlineNo ramp-up
$40k+Booked through the system in month oneBookings taken, not projections
We have officially had the website up for 8 days now? And I want to say we have already had over 7 bookings through this website. Making this website user-friendly is truly a game changer!
Kevin · Nori Hand Roll BarRead it on Google ↗
08

What we've shipped since.

171 changes, on 29 of the 36 days since we started. Nobody has to file a ticket.

ShippedOn-site time past the booked hours, billed automatically in 15-minute blocks
ShippedEvery payment on the balance page, so a guest can see what they've paid
ShippedBooking-source reporting — where the money is actually coming from

The monthly isn't maintenance. It's the next version.

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Want something built for how you actually work?

Thirty minutes. Bring what getting booked costs you now.

30 min with TonyTimes in Eastern Daylight Time

“I've been building since the yellow pages mattered more than the internet.”Tony · Founder, LFG Ventures