Process

Four weeks. Idea to live.

Not because we cut corners — because we design the whole system before we write a line of it. Define, then code. Every project, every industry, the same way.

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01

The four weeks.

Week oneDefine

We sit down and map how the business actually runs — not how software wishes it ran. This is the week that decides whether the other three work.

  • Every workflow, written down: who does what, in what order, and where it breaks today
  • The data model — what things exist, and how they relate
  • Information architecture: every screen, and what lives on it
  • A written spec you sign off on before anything gets built
Week one–twoBrand & System

Brand kit and design system first, so every screen after this is assembly rather than invention.

  • Colors, type, logo, components — the whole kit
  • Every screen wireframed against the spec
  • You see the entire product before a line of code exists
Week two–threeBuild

Stack, schema, then code — against a spec that's already settled. This is the part AI makes fast, and it's only fast because the thinking is done.

  • Database and migrations, versioned from day one
  • Auth, payments, email, integrations
  • A staging URL you can click, updated daily
Week fourLaunch

Live, on your domain, with your team trained on it.

  • Domain, SSL, deploys, monitoring
  • Payments switched on and tested with real money
  • SEO foundations — schema, sitemap, metadata, Google Business Profile
  • Training, and documentation your staff will actually read
Every month afterGrow

The monthly isn't rent on software you already paid for. It's the part that keeps working.

  • Ongoing SEO — content, listings, technical fixes
  • Changes and new features as the business changes
  • Hosting, backups, monitoring, and someone to text
02

Why four weeks is possible.

One stackNext.js, TypeScript, Postgres, Render. We don't relearn a toolchain per client, so week one is spent on your business instead of our setup.
A platform underneathBooking, payments, auth, portals, e-sign, SEO — already built and battle-tested. Most projects start at 60%, not zero.
Spec-firstThe expensive part of software isn't typing, it's rework. A settled spec means we build each thing once.
AI on the buildingNot on the deciding. It writes against an architecture we designed, which is the only way it produces something that survives.
We're not vibe coders

Anyone can generate code now. That's why so much of it falls apart by month three — no data model, no architecture, screens invented one at a time until nothing fits together.

We design the whole system first, then build it. AI makes the building fast. The thinking is what makes it last.

A four-week build that becomes a six-month rewrite wasn't fast. It was just early.

03

We can build on any stack.

We have a default — it's how four weeks is possible. But if your team already runs on something, or the problem calls for it, we build there instead. The method doesn't change with the tooling.

Frontend

ReactNext.jsVue.jsAngularSvelteTypeScriptTailwind CSSReduxGraphQL

Backend

Node.jsPythonGoRuby on RailsExpressFastAPIDjango.NETREST / GraphQL APIs

Cloud & infrastructure

RenderAWSGoogle CloudAzureVercelDockerKubernetesTerraformGitHub ActionsCloudflare

Database & storage

PostgreSQLSupabaseMongoDBRedisDynamoDBFirebasePrismaElasticsearchS3 / object storage

AI & machine learning

Claude APIOpenAI / GPTGeminiAI agentsRAG / embeddingsMCP integrationsLangChainPyTorchTensorFlowHugging Face

Payments, comms & documents

SquareStripePlaidResendTwilio / SMSpdf-lib / e-signQuickBooks

Mobile

React NativeFlutterExpoiOS (Swift)Android (Kotlin)PWAs
Our default stack — what makes four weeks possibleWe build here too, when the project calls for it
Book a chat

Week one starts with a conversation.

Thirty minutes. No pitch deck required.